Jul 28

One of my favorite Paul Rand quotes:

Art comes in the ingenuity of a designer who is able to, in a way, conceal art as a service to business.

When that happens, the product is beautiful. Exhibit A: Sony’s BRAVIA Balls. If you can afford the bandwidth, splurge and watch the high definition (H.264) version of the extended ad.

written by Kyle

  • Josh
    That is a great commercial. It is too bad that Sony has to stick the American market with the dopey "first TV for men and women" ads. Maybe the bouncy balls will make a Super Bowl appearance.
  • Dan
    I knew college was good for something: massive bandwidth! A very beautiful piece of work. Thanks for sharing.
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