Jul 28
One of my favorite “Paul Rand”:http://en.wikipedia.org/wiki/Paul_Rand quotes:
bq. Art comes in the ingenuity of a designer who is able to, in a way, conceal art as a service to business.
When that happens, the product is beautiful. Exhibit A: “Sony’s BRAVIA Balls”:http://www.bravia-advert.com/balls/ advertisement. If you can afford the bandwidth, splurge and watch the “high definition (H.264) version of the extended ad”:http://www.bravia-advert.com/commercial/braviaextcommhigh.html.
August 1st, 2006 at 12:11 pm
I knew college was good for something: massive bandwidth! A very beautiful piece of work. Thanks for sharing.
October 25th, 2006 at 2:36 pm
[...] Sony has posted the follow-up ad to the previously-blogged Bouncy Balls. Once again, beautiful, funny, and a skilled piece of art masquerading as an ad. I prefer Bouncy Balls—it’s a bit more slowed down, soothing, and surreal—but I definitely recommend watching Sony paint-bomb an apartment building in Belfast. [...]
January 16th, 2007 at 9:52 am
That is a great commercial. It is too bad that Sony has to stick the American market with the dopey “first TV for men and women” ads. Maybe the bouncy balls will make a Super Bowl appearance.