[Note from Kyle: this was an old post sitting around in draft status. I have no idea why I didn't post it, as it appears to be finished and ready to go.]
Kelly and I just purchased Iron & Wine’s Passing Afternoon. Why? It was featured at the end of House M.D.’s season finale. I Google’d the lyrics, took the artist and song information and confirmed I had the right song by watching/listening to the YouTube video. The last step was actually purchasing: I checked iTunes, but their copy wasn’t restriction-free, so I headed over to Amazon. Bingo! No restrictions, $9 (for the whole album) heading Amazon’s way.
Granted, I’m also not the typical music consumer, but Kelly is. More and more, the songs she buys she discovers through commercials and TV/movie soundtracks. There are still songs that Kelly buys because she heard it on the radio, but even that’s XM, not FM. She may not care about the intricacies of why DRM is evil, but she does get annoyed when it’s hard to share music with her husband or sister. Fortunately, iTunes has made it easy to find restriction-free tracks. If iTunes doesn’t have it restriction-free, there’s a good chance Amazon will.
Questions to ponder:
- Does “advertising jingle” still carry the same stigma for musicians?
- As a follow-on, are all ads created equal? That is, is an advertising jingle always a jingle, or are there some ads that transcend crass marketing?
- How should independent musicians (and I’m not talking about the few with mainstream success, the “Death Cab for Cutie”s of the world) tackle this brave new world of distribution? What’s the best way to address the issue of piracy, especially if DRM is a dead end?
- Will record companies continue to use DRM, or will the DRM-free market develop into a strong enough force to bring them around?






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